Sales Call Notes: Jawedhabib
Opening Insight: "You have a presence online, but you're likely 'flying blind.' You're getting some calls, but you can't be sure where they come from, and you're likely losing ready-to-book customers to competitors who build trust faster."
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3 Strongest Findings:
- No Tracking: You can't measure what's working. You don't know if enquiries come from Google, Instagram, or referrals. It's impossible to make smart marketing decisions.
- Trust Gap: Key trust signals are missing or unverified (review count/quality, before/after photos). Customers will choose a competitor with stronger proof, even if your service is better.
- Broken Conversion Path: The path from seeing you online to booking is full of friction. There's no clear, instant way to book (like a WhatsApp button) on your website or Instagram.
3 Competitor Gaps (To Investigate):
- Review Velocity: Is your top competitor getting more reviews per week than you? This is a key indicator of who is winning local trust.
- Visual Proof (Reels): Is your competitor using Instagram Reels to show off transformations? This is the #1 way to attract clients on social media right now.
- Service Details: Does a competitor's Google profile list all their high-value services, making them show up in more specific searches?
Best Offer to Pitch:
- Local Growth Foundation: A 90-day sprint to fix your foundations: GBP, reviews, website conversion, and tracking. We build the system to turn visibility into bookings.
Suggested Next Step:
- "Let's schedule a 15-minute follow-up where I can share my screen and show you exactly what your top competitor is doing right. To do that, could you confirm who you see as your main local competition?"
Key Questions to Ask Client:
- Which services are your most profitable?
- How do you currently track where new customers come from?
- If you could fix one thing, is it getting more calls, or converting more of the interest you already have?
- Who is your main local competitor?