Internal Sales Brief: Jawedhabib
Client: Jawedhabib (Salon) Key Contact: TBD
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Sales Angle: The core angle is 'Fixing the Leaky Bucket.' They have a presence (GBP, Website, IG) but are almost certainly flying blind. They get some business but don't know where it comes from or why they aren't getting more. We are not selling 'more visibility'; we are selling clarity, control, and conversion. We diagnose and fix the broken path from discovery to booking.
Strongest Growth Hypothesis: The business is losing a significant number of potential customers who discover them on Google or Instagram but fail to convert due to a lack of immediate trust signals (reviews, photo proof) and a high-friction booking process (no clear CTA, no WhatsApp).
Call Opener / Opening Insight: > "We've done a preliminary review of your online presence. It's clear you have a presence on Google and Instagram, which is great. Our main finding is that while people can *find* you, it's not easy for them to *trust* you or *book* you instantly. You're likely losing customers who are ready to book to competitors who make that process easier. Does that sound familiar?"
Discovery Questions (Qualification):
- Priority: "Which 2-3 services are your most profitable or the ones you want more clients for right now?" (Frames the conversation around value)
- Source: "How do you track where your new customers come from today? When the phone rings, do you know if they found you on Google, Instagram, or somewhere else?" (Highlights the 'flying blind' problem)
- Pain Point: "If you could fix one thing in your new customer flow, would it be getting more visibility, converting more of the interest you already have, or getting more repeat business?"
- Operations: "Who is currently responsible for updating the Google profile, posting on Instagram, and responding to reviews?"
- Competitors: "Who are the 2-3 other salons in your area that you see as your main competition?"
Data To Ask Client For:
- Confirmation of the primary website and social media profiles.
- Access (or screenshots) of their Google Business Profile dashboard to see current stats.
- Access to their Instagram insights.
- Honest answer on how they currently track leads (most will say they don't).
Offer Recommendation:
- Primary Offer: Local Growth Foundation. Pitch it as a 90-day sprint to fix the fundamentals. Emphasize that this isn't just 'doing marketing,' it's building a system.
- Downsell: A one-off 'GBP & Conversion Audit + Fix'. A project to optimize the GBP and website/IG for immediate enquiries.
Objection Handling:
- "We already get customers from Google."
- "We don't have the budget right now."
- "We can do this ourselves."
Do Not Claim:
- Do not invent specific numbers for their rating, review count, or rank.
- Do not claim they are 'losing X amount of money' without data.
- Do not guarantee #1 rankings on Google Maps.
- Do not criticize the Jawed Habib brand itself; focus on the execution of this specific franchise/location.
Follow-Up Sequence:
- 2 Hours Post-Call: Email with a summary of their pain points, our proposed solution (Local Growth Foundation), and a link to the full client report.
- 2 Days Post-Call: Send a short email with a screenshot of a top competitor's Google Reviews or Instagram Reels. Subject: "Quick thought on [Competitor Name]". Body: "Notice how they are using [technique]? This is what we'd implement for you in week 3."
- 5 Days Post-Call: Phone call. "Just following up on our conversation. What questions have come up on your end about fixing your enquiry flow?"