Sales Call Notes: Prospect from public source
Opening Insight: Start by clarifying the business identity. The link they provided is for an e-commerce store (`sirphire.com`), but the audit request seems to be for a local business. This is our entry point: "To make sure we help you best, can you tell me which business you're focused on growing?"
3 Strongest Findings (to share):
- Identity Mismatch: "We noticed the link provided was for an e-commerce site, which is great for selling products. If your goal is to attract local service customers, we need a different strategy and a different set of tools, starting with a Google Business Profile."
- Invisibility to Local Customers: "Right now, a local service business named 'Prospect from public source' is not visible on Google Maps. This means anyone searching for your services nearby will only find your competitors."
- Missing Trust Signals: "Without a Google Profile or website, there are no reviews, photos of your work, or service details. New customers need this proof to trust you enough to make an enquiry."
3 Competitor Gaps (to investigate):
- "We need to see who your top 3 local competitors are and how many reviews they have. That's our benchmark for trust."
- "We need to analyze what services they rank for on Google Maps. That tells us where the customer demand is."
- "We need to see what kind of photos and offers they're using to attract customers. That's the playbook we can improve on."
Best Offer To Pitch:
- Local Growth Foundation Package. It's the all-in-one solution to fix the exact visibility, trust, and conversion gaps we've identified. It builds the entire foundation they're missing.
Suggested Next Step:
- A follow-up Growth Strategy Session where we build out the 30-day plan based on their *actual* business details (name, category, location).
Questions To Ask Client:
- Can you confirm the business name, physical location, and main services?
- What is your single biggest challenge in getting new customers right now?
- Where do your current customers come from (if any)?
- What's your goal for the next 90 days (e.g., 10 new calls a week)?
