GrowingMonk

MonkAudit

Audits, client reports, follow-ups.

Research CompletedDeep AuditSingle location/store

Prospect from public source

Deal review workspace for Unknown, Google trust proof, competitor pressure, contact flow, and the safest close path.

Google Maps Website: missing Instagram: missing Other source: missing

Review Controls

Growth readiness

31/100

Sales priority signal

Google trust

Not verified

Review count needs verification

OverviewInternal BriefClient ReportCall Notes

Audit status

Research Completed

Confidence

Medium

Public-source coverage

AI generation

Gemini

gemini-2.5-pro

Suggested offer

Sprint

Visibility and funnel

Next step

Review

Before client sharing

Internal Sales Brief: Prospect from public source

Sales Angle: This is a 'clarification and foundation' sale. The prospect's provided data is contradictory (e-commerce URL for a presumed local business audit). The primary goal of the first call is to diagnose their actual business model and pain points. Position us as expert diagnosticians who caught the discrepancy and can build the *correct* growth foundation, whether it's for local SEO or e-commerce.

Call Opener: "Hi [Prospect Name], thanks for reaching out. I'm reviewing the initial audit our team prepared. The first thing we noticed is that the link provided points to an e-commerce site, Sirphire, but the request seemed to be for a local business audit. To make sure we're solving the right problem, could you tell me a bit more about the business you're looking to grow?"

Strongest Growth Hypothesis: The prospect is either: a) A principal of the e-commerce site who is now launching a separate local service business and is new to local marketing. b) Confused about what asset to provide and actually needs help with their e-commerce business. c) Part of a business that has both e-commerce and local retail components.

Our primary hypothesis is that they are starting a new local venture and have zero digital footprint, representing a perfect 'greenfield' client for our foundational services.

Discovery Questions:

  1. Clarify Identity: "To start, can you confirm the business name and what you do? Is it 'Prospect from public source', or is it related to the 'Sirphire' website?"
  2. Clarify Model: "Are you selling products online, providing services to local customers at a physical location, or both?"
  3. Identify Pain: (Once model is clear) "What's the biggest challenge right now? Is it not getting enough phone calls, not enough website traffic, or something else?"
  4. Probe Current Efforts: "What have you tried so far in terms of marketing? What's worked and what hasn't?"
  5. Quantify Goals: "In a perfect world 3 months from now, what would be different? How many new customers or enquiries would you want per week?"

Data To Ask Client For:

  • The correct business name and physical address (if local).
  • The primary service or product they want to sell.
  • The correct website URL (if one exists).
  • Links to any existing social media or review profiles.

Offer Recommendation:

  • If Local Service: Pitch the Local Growth Foundation Package. Frame it as the all-in-one system to get them on the map, build trust, and start generating leads correctly.
  • If E-commerce: Pivot the conversation. Acknowledge the audit was for local, but offer to schedule a separate E-commerce Growth Strategy session. Key points to probe would be traffic sources, conversion rate, AOV, and customer LTV.

Objection Handling:

  • Objection: "I can build a Google profile myself." / "I can build a website on Wix."
  • Response: "You absolutely can, and many business owners do. The value we bring is not just building it, but building it *right* from day one based on what's already working for your top competitors. We handle the optimization, the content, the review strategy, and the tracking so you can focus on running your business. It's about speed and getting it right the first time."

Do Not Claim:

  • Do not claim they are losing revenue or leads until their business model is clear.
  • Do not criticize the e-commerce site; it may be their main business.
  • Do not invent any details about their business, location, or competitors. Stick to the facts: the provided data is unclear, and we need to clarify it to help them.

Follow-Up Sequence:

  1. Immediate (Post-Call): Send a summary email titled "Our Conversation & Next Steps". Reiterate their business model as you understand it, list the core challenges they mentioned, and outline the proposed package/next step. Attach the client-facing audit PDF.
  2. 2 Days Later: Send a value-add email with a link to a case study or blog post relevant to their *actual* business model (e.g., "How We Helped a New Salon Get its First 50 Reviews" or "3 Ways to Improve E-commerce Conversion Rate").
  3. 5 Days Later: A simple check-in call or email: "Hi [Name], just wanted to follow up on our conversation. Any questions on the proposal I sent over?"